Presence on the Internet is not a choice, but a necessity in today's marketplace. No company can ignore the fact that online marketing is now a multi-billion dollar business. Businesses without an online presence are missing out on potential customers.
But, of course, there are some exceptions to this rule. Marketing on the Internet may not suit all businesses. However, the more presence you have, the better.
The true reality is that some businesses fail to appreciate the revenue potential of Internet marketing. Others simply are afraid of any changes. They try to ignore Internet marketing and hope that it will go away. Unfortunately though, Internet marketing is growing every single day.
The time will come when they will lose business simply because of the lack of Internet presence. Therefore, it cannot be overestimated.